Erickson Marketing, Inc.

• increase revenue and profitability
• improve client retention rates
• develop long-term client relationships
• focus on business development
• improve the law firm's web site
• develop a new logo and a new brand image for the firm
• better market the firm or specific practice areas
• address practice development
• develop effective attorney profiles that speak to potential clients
• provide marketing and client relations training and coaching opportunities to lawyers
• develop strategic marketing plans for the firm, practice groups and individual attorneys
• create support materials to communicate the firm's message
• manage a specific project
• market a new law firm

“Donna led the way in educating our firm's management and attorneys--from the newest associate to the most senior shareholders--about the importance, and the ways, of law firm marketing.  She developed innovative plans that were readily endorsed by firm leaders, accepted by attorneys and commented upon favorably by clients.  Donna enthusiastically assisted several practice groups with setting specific, realistic goals and following up with plans to achieve those goals.  She also developed our program to design and implement client teams and client service initiatives.  Donna's very practical, experienced and simply great to work with.” 
- Alan H. Maclin, President, Briggs and Morgan, P.A.  

“Donna Erickson played a key role in the development and content of our biannual report to clients -- she is ‘the real deal’.”  - Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.

Additional Testimonials

Whatever is important to your law firm, Erickson Marketing will work with you to help you meet your objectives. 

When you hire Erickson Marketing, you work directly with Donna Erickson - a law firm marketing professional with more than 19 years of hands-on marketing experience inside law firms.  Donna is a law firm marketing consultant and is one of Minnesota's most experienced and recognized authorities in the field of law firm marketing.  She is a past President of the Legal Marketing Association's (LMA) Minnesota Chapter and consults with law firms nationally.  For ten years she served as the Director of Business Development and Marketing for Briggs and Morgan, P.A., one of Minnesota's largest law firms (160+ attorneys).  She previously served as marketing director of a mid-size Minnesota law firm, and as the first executive director of a national network of law firms marketing their services to credit grantors nationwide.

Looking for ways to improve your bottom line?  We can work with you to integrate your firm's current marketing activities into a focused program to increase their effectiveness and improve your bottom line.  Erickson Marketing can also work with you to develop and implement new business development initiatives to energize your practice.