About ERickson Marketing, Inc.
Erickson Marketing, Inc. was founded in 2005 by law firm marketing consultant, Donna Erickson.
We are a full-service legal marketing firm offering strategic marketing and business development services for law firms.
Our consulting services are designed for full-service law firms, boutiques, as well as new law firm startups. We also consult with solo practitioners and individual attorneys of all practice areas.
With first-hand knowledge of the law office environment and direct experience managing legal marketers, Erickson Marketing can be your business partner, providing support and guidance to your internal marketing team. We also have the expert resources and knowledge of the legal profession needed to serve effectively as your firm's trusted outside marketing department.
THE ERICKSON MARKETING TEAM
Our team specializes in working with lawyers and firms of all sizes to help maximize the return on their marketing efforts and associated expenses.
Erickson Marketing President, Donna Erickson, entered the legal marketing profession in the late 1980s. With more than 20 years of legal marketing management experience, Donna Erickson has served as in-house director of marketing for large and mid-size law firms, and consulted with law firms nationally. She is a founding member and past president of the Legal Marketing Association's Minnesota chapter.
At Erickson Marketing, we utilize the talents of numerous legal marketing consultants to help attorneys and law firm clients set and achieve strategic business development goals. Our team, with direct experience marketing lawyers and their multi-faceted practices, includes:
- Business development strategists
- Copywriters
- Web site developers
- PR and advertising specialists
- Graphic designers
- Social media experts
- Lawyer coaches
- Event planners
Our Approach to Client Service
Our goal is to make our clients' lives easier.
A lawyer's first priority is client service; so is ours.
At Erickson Marketing, we want to help you successfully differentiate your firm from competitors. We take a hands-on, practical approach to business development and marketing, so our solutions are customized to fit a law firm's specific budget and needs. We collaborate with firm management, office administrators, attorneys and marketing professionals to define measurable goals and benchmarks for success for our clients.
Consulting Services for Law Firms
Our comprehensive law firm marketing services include: