Law Firm Branding Done Right:
Brand Evolution and Total Integration
Moss & Barnett, a Professional Association in Minneapolis, Minnesota of more than 70 lawyers, looked to Erickson Marketing, Inc. to help the firm update the existing look to better reflect the dynamic nature of the firm. While the existing brand had served the firm well for six years, it primarily conveyed a traditional image of a firm more than 100 years old. Still embracing its history and founding principles, the firm was ready to move forward to a more contemporary image to better reflect its client base and internal culture in the 21st Century.
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