Law Firm Branding | Erickson Marketing, Inc., branding, legal marketing consultants, attorney marketing, graphic design, web site design, law firm web site development

Attorney marketing consultants

LAW FIRM BRANDING
AND COMMUNICATIONS

As part of our legal marketing and business development services, Erickson Marketing consultants advise law firm clients on effective branding strategies and brand reputation management. With several hundred law firms throughout the U.S., how do your law firm and lawyers stand out? How do you differentiate your firm from your competition?

Branding a law firm reaches beyond

logo development and creative tag lines.

In order to articulate your firm's unique brand and to develop key messages, we discuss the scope of your practice, your client base, target markets and your competition, as well as other important factors.

We examine current legal marketing materials and communications for elements of branding, content effectiveness, and consistency in message and style, and provide expert recommendations for improving the overall brand experience for your clients and prospects.

All of the following should be evaluated to ensure your messaging and brand image remain consistent throughout all law firm communications:

Brand Identity:

Differentiation
Law firm logo / icon
Brand name
Color palette
Tag line
System fonts

Communications and Public Relations:

QR codes
E-newsletters and print
E-Alerts
Use of social media, such as LinkedIn, Twitter, Facebook, etc.
Blogs / Blawgs
All electronic communications
Signature blocks
News releases
Media relations
Articles
Case studies
White papers
Event planning and management (seminars, receptions, special events)

Law Firm Web Site:

Web design / development
Web site content, such as home page, practice area descriptions, firm overview, law firm history, attorney profiles, representative experience, etc.
Micro sites
QR codes

Collateral Materials:

Law firm stationary and letterhead
Address labels
Attorney business cards
Practice group materials
Law firm annual reports
QRGs and CSDs
Recruiting brochures
RFP responses
QR codes

Advertising:

Advertising strategy, messaging
Media outlet evaluation
Ad placement and insertion
Ad layout and design
QR codes

Contact

Contact Donna Erickson at 612.669.5548 to discuss your firm's branding and communication needs.

Branding Case Study

Branding Done Right

"Our new brand has energized our law firm – including the staff – and associates have expressed great excitement about the decision of the firm to implement a forward looking image. Most important of all, we have many reports of spontaneous and enthusiastic compliments from clients, referral sources and other lawyers."

- Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.
[large, full-service law firm]

Download Case Study (PDF)

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