LAW FIRM BUSINESS
DEVELOPMENT STRATEGY

Erickson Marketing offers business development consulting services for law firms, practice groups and lawyers, helping law firms target and attract new clients, improve client satisfaction and client retention, cross-market legal services, and approach top clients for referrals and more legal work.

Attracting new clients while keeping existing clients happy is key to law firm longevity. At Erickson Marketing, we work closely with law firm management to build business development and marketing strategies around generating new business for the firm and maintaining profitability.

Our business development services include:

Associate Training: Designing and implementing associate training programs that educate young attorneys on how to build a book of business and strengthen key relationships.

Attorney Coaching: Providing custom one-on-one coaching for lawyers to boost marketing skills and develop individual marketing plans. Use of social media / online networking, in-person networking, getting involved in appropriate organizations, public speaking and writing opportunities are just a few of the areas explored to determine the right combination for the individual lawyer.

Law Firm Client Teams: Improving law firm client satisfaction rates through the development of strategic client teams, focused client interviews, and client satisfaction programs.

Referral Sources: Helping lawyers identify opportunities, develop strong referral source networks, and track referral sources.

Cross-Marketing for Law Firms: Developing client-focused marketing programs for law firms designed to enhance the total client experience through cross-marketing of legal services.

Marketing Training: Leading group discussions on legal marketing best practices, including topics such as client service standards, effective networking, getting involved in organizations, taking clients to lunch, and building referral source networks.

RFPs and Proposals: Advising lawyers on how to respond to requests for proposals (RFPs), evaluate opportunities, write effective proposal material, determine the best approach for internal information gathering, and edit final materials before submission.

Strategic Marketing and Planning: Creating focused business development strategies, strategic marketing plans and custom marketing programs; setting realistic marketing budgets for law firms; and facilitating implementation.

Web Site Development: Assisting law firms with every facet of Web design and development, developing effective Web site strategies, optimizing content, and overseeing Web site maintenance.

"Donna has worked with our lawyers to energize their practices by assisting them in developing effective plans that focus their marketing initiatives on their personal career goals, as well as the overall firm goals."

- L. David Henningson, President,
Henningson & Snoxell, Ltd.
[full-service, mid-size law firm]

"Donna led the way in educating our firm's management and attorneys–from the newest associate to the most senior shareholders–about the importance, and the ways, of law firm marketing. She developed innovative plans that were readily endorsed by firm leaders, accepted by attorneys and commented upon favorably by clients . . . .She also developed our program to design and implement client teams and client service initiatives. Donna's very practical, experienced and simply great to work with."

- Alan H. Maclin, President,
Briggs and Morgan, P.A.
[large full-service litigation and corporate law firm]

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