LAW FIRM CLIENT SERVICE
AND CLIENT RETENTION

Law firm client retention is a key focus of most legal marketing and business development initiatives. Lawyers often think that every client is a happy one, but as awareness of client service standards continues to permeate circles of general counsel and in-house attorneys, any leading law firm would be remiss to assume the status quo.

Erickson Marketing consults with law firms and lawyers to develop targeted programs around improving client satisfaction, streamlining client service standards, tracking client retention, and enhancing a client's overall experience with a firm. These programs often include custom client satisfaction surveys and the creation of strategic client teams.

Client Satisfaction Surveys and Client Retention

Increased revenue and profitability are directly tied to law firm client satisfaction. You need direct, honest feedback from your top clients to know how your firm is performing, clients' perception of your legal capabilities, and what decision makers think of your lawyers. Erickson Marketing assists law firms with measuring current client satisfaction levels through client satisfaction surveys and interviews, identifying key areas for improvement, and implementing enhanced service standards that exemplify a strong commitment to client service.

Law Firm Client Teams

Strengthening relationships with clients through regular client contact is an important strategy for improving your firm's client retention rate. Erickson Marketing works closely with firm management to develop client service teams for law firms that are comprised of a mix of legal professionals who have direct contact with the client. We assist these teams with identifying focused goals and objectives, establishing best practices, and evaluating the best service approach for each client.

Client Service Programs

Erickson Marketing assists law firms with developing best practices for client service that can be communicated internally and implemented at every level of staff. Effective client service programs stand to dramatically improve your firm's quality of service, reputation, and overall client satisfaction rate. Most importantly, high standards of service help you better retain clients.

Contact

Contact Donna Erickson at 612.669.5548 to discuss client service and client retention programs for your law firm.

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