LAWYER COACHING AND
MARKETING TRAINING PROGRAMS

CUSTOMIZED Coaching for Lawyers

At Erickson Marketing, we have more than 20 years of hands-on experience helping attorneys chart their career courses with one-on-one coaching for lawyers.

In law school, little time is spent on developing marketing skills in the future leaders of your firm. This presents a significant challenge: many lawyers are uncomfortable with marketing and miss business development opportunities found within the very framework of their existing relationships.

Every Lawyer Is Unique

What works for one attorney in

marketing and business development

WILL NOT be exactly the same for another.

As your law firm's business development coach, we create customized coaching programs to help cultivate future rainmakers and leaders.

Our process involves assisting lawyers with identifying their individual marketing strengths and weaknesses, determining what obstacles stand in the way of personal achievement, and developing an individual marketing plan with realistic business development objectives that strengthen chances for success.

Use of social media / online networking, in-person networking, getting involved in appropriate organizations, public speaking and writing opportunities are examples of just a few of the areas we explore with our clients to determine the right combination for the individual lawyer.

We are results-oriented and aim to keep lawyer clients on track with specific benchmarks and goals. Participating attorneys will receive personalized, ongoing support.

We are intimately familiar with the day-to-day pressures lawyers face in balancing client service with generating new business. At Erickson Marketing, our goal is to develop confidence and leadership at all levels of your firm so that attorneys can seize opportunities and provide added value to your most important relationships.

Contact

We have provided customized coaching to full-service law firms, boutique firms, and solo practitioners, and welcome the opportunity to design a program that fits your needs.

Contact Donna Erickson at 612.669.5548 to discuss your firm's lawyer coaching needs.

Legal Marketing Training Programs

Law Firm Associate Training Programs. On the path to partnership in a firm, associates need a road map for developing the personal and professional skills necessary to bring in new business, increase billable hours, and generate revenue.

Rainmaking never happens overnight, yet attorneys need to know how to ask top clients for more work and seek client referrals.

Erickson Marketing assists firms with designing and implementing marketing training programs that educate law firm associates on how to build a book of business effectively and enrich existing attorney-client relationships.

"Lunch and Learn" Marketing Workshops. We can present on best practices of law firm marketing in a 60- or 90-minute roundtable format* on topics including, but not limited to:

• Law Firm Client Service
• Taking Clients Out to Lunch
• Effective Networking for Lawyers
• How to Work a Room
• Increasing Client Referrals
• Writing Articles for Business Development

Other formats available, including one-on-one marketing training, firm wide seminars, and presentations at law firm retreats.

Contact

Contact Donna Erickson at 612.669.5548 to discuss your firm's attorney coaching and training needs.

Lawyer Coaching
"Donna has worked with our lawyers on an individual basis to determine their marketing strengths, as well as areas for improvement. She has provided customized education and coaching to individual lawyers to help them expand their referral source networks and strengthen existing client relationships."

- L. David Henningson, President
Henningson & Snoxell, Ltd.
[full-service, mid-size law firm]

Marketing Training
"Briggs and Morgan established a detailed multi-year marketing activity plan for associates to develop marketing skills to better position them for partnership. Donna was instrumental in recognizing the need for such a plan, developing its content, and launching it at the Firm. She also implemented the most popular marketing training program in our firm - regular forums for more senior attorneys to share their marketing methods with less experienced lawyers. Donna has keen insights and is easy to work with."

- Charles B. Rogers,
Litigation Department Chair,
Briggs and Morgan, P.A
[large full-service litigation and corporate law firm]

INSIDE LAW FIRM MARKETING™

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