MARKETING PLANS FOR LAW FIRMS

At Erickson Marketing, we believe focused marketing and business development efforts can greatly impact a law firm's bottom line. Developing strategic marketing plans at three levels in your firm is critical to planning for the future.

A firm wide marketing plan identifies the goals and objectives established by law firm management for ongoing practice area development and outlines major business development and marketing activities agreed upon by the firm.

Practice group plans are specific to a target industry or area of legal practice, include objectives to support the firm's overall marketing plan, and provide high-level instruction for individual marketing plan development for the firm's attorneys. In firms where there is more than one office location, each office should develop its own separate marketing plan.

Individual marketing plans are custom-tailored to meet the long-term career goals and short-term objectives of an individual lawyer, as well as support any objectives set forth by practice-specific marketing plans.

What works for one attorney in marketing and business development WILL NOT be exactly the same for another. Our process involves assisting lawyers with identifying their individual marketing strengths and weaknesses, determining what obstacles stand in the way of personal achievement, and developing an individual marketing plan with realistic business development objectives that strengthen chances for success. Use of social media / online networking, in-person networking, getting involved in appropriate organizations, public speaking and writing opportunities are examples of just a few of the areas we explore with our clients to determine the right combination for the individual lawyer.

EXPERIENCED STRATEGIC ADVISORS

We have direct experience marketing law firms from the inside out, and use this knowledge to provide expert advice on creating and implementing legal marketing plans that are results-oriented and focused on the most common goals of law firms: to generate more revenue and maintain law firm profitability.

Contact

Contact Donna Erickson at 612.669.5548 to discuss developing marketing plans for your firm, practice groups and attorneys.

Marketing Plans
"Donna understands the legal market. She consults with Hellmuth & Johnson to define and set in motion strategic plans and marketing plans. She is professional and personable and a delight to work with."

- Susan Marsh, Chief Operating Officer,
Hellmuth & Johnson, PLLC.
[mid-size construction, real estate, litigation and business law firm]

INSIDE LAW FIRM MARKETING™

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