MARKETING FOR NEW LAW FIRMS

Marketing and business development planning are an integral part of the formula for any successful startup business, including a new law firm. At Erickson Marketing, we work closely with management of law firm startups on developing effective strategies for making a lasting first impression in the marketplace.

Like any entrepreneurial venture, law firm startups face unique growing pains. Marketing your firm effectively is one key to your success. It starts with your firm's brand and building upon its visibility and reputation from the minute you open your new law practice.

Erickson Marketing specializes in legal marketing services that are practical and affordable. Our marketing solutions are customized to fit any small firm budget. Marketing a law firm does not have to cost a fortune, but you do need to make an investment to attract the clients you want and become highly profitable.

Our consulting services for new law firms include:

• Strategic business development, marketing, and planning
• Budgeting for first year startup marketing costs and annual forecasts
• Creating marketing plans for the firm and individual lawyers
• Law firm branding and identity
• Developing collateral materials and stationery (law firm letterhead, business cards, envelopes, labels, etc.)
• Web design, and development
• Writing attorney profiles and practice descriptions for the Web, brochures, and other marketing materials
• Public relations announcements introducing the firm, directors and officers, management, and new attorneys
• Mailing list management and setup

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"Donna Erickson of Erickson Marketing has provided our new and rapidly growing law firm with fantastic service and advice. She knows what we need to do and when we need to do it, and she keeps us on track, in a friendly but firm way. Without her help, we would not be in the position we are in today."

- Jill R. Gaulding,
Schaefer Law Firm, LLC.
[plaintiff's employment law and personal injury law firm]

"My law firm hired Erickson Marketing in the Spring of 2008 to spearhead our strategy for growth . . . . I had no idea what dollar was a good dollar to spend on marketing opportunities, and I had no contacts in the media or advertising sectors to rely upon. This has been a very good year for my firm and the future looks even brighter with the assistance of Erickson Marketing. Donna Erickson brought to the table a wealth of knowledge and skill, as well as all important contacts to crucial vendors who could assist us in our venture. . . . Without Erickson Marketing, I have no doubt that our marketing strategy would have been nothing more than a trial and error effort with wasted dollars and a lot of discouragement.

- David J. Chapman,
Chapman Immigration Law Group

INSIDE LAW FIRM MARKETING™

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