PUBLIC RELATIONS FOR LAW FIRMS

As a complement to any law firm brand, public relations messaging should be consistent and thoughtfully tailored to impress general counsel, executive management, lawyers, and other decision makers who evaluate legal services. Erickson Marketing offers a full suite of public relations services to assist law firms with effectively promoting their attorneys and practice areas.

Media Relations

With extensive knowledge of the media business and reporters' needs, our public relations consultants assist lawyers and law firms with preparing press releases and firm announcements, and distributing news to the press, clients and other target audiences.

We understand that maintaining client confidentiality is a lawyer's top priority. But when reporters call for the facts on a case or matter, it can be difficult to know what to do. Erickson Marketing consultants counsel clients on how to properly respond to media inquiries and requests for interviews, and maintain working relationships with these valuable contacts. In addition, we also help lawyers evaluate the newsworthiness of story ideas and formulate persuasive media pitches.

Lawyer Expert Profiles

Another important aspect of public relations for lawyers is developing expert profiles. In this capacity, we assist with increasing the visibility of individual attorneys and their practices to ensure they are regarded as industry or subject-matter experts in their specific areas of law.

Erickson Marketing consultants collaborate with attorneys to write profiles that are descriptive and rich in content for use on firm Web sites, as well as in other marketing materials. Once an expert profile is available to pitch editors, we can research writing opportunities with newspapers, business magazines, and legal trade publications, and help with article placement. In addition, we can also help identify and secure valuable speaking opportunities.

Law Firm Rankings Guides / Award Submissions

There are a myriad of law firm directories, surveys, and rankings guides published annually. At Erickson Marketing, we maintain strong familiarity of the numerous lists of leading law firms and lawyers, including Chambers USA and Super Lawyers®, and help our clients evaluate the value of participation on a case-by-case basis. We also assist firms with submitting award nominations to recognize their attorneys, as well as highlight the accomplishments of judges, top clients, advocates of legal aid, and other leaders in the legal profession.