LAW FIRM WEB SITE DESIGN
AND DEVELOPMENT

Law firm Web sites are a primary source of information for clients researching outside counsel* and are invaluable marketing tools for attracting new business.

A Web site offers a first look at a law firm's level of sophistication, major practices and legal services, and lawyers' credentials. To be found online by prospects, your Web presence should be an integral focus of law firm brand strategy and legal marketing initiatives.

At Erickson Marketing, we can help increase traffic to your site and help better attract corporate counsel, decision makers and others in the legal community. We assist law firms and lawyers with all facets of custom Web design, content development, site navigation and functionality, search engine optimization (SEO), and Web site maintenance.

Web Design for Law Firms

Your law firm Web site needs to effectively convey a sophisticated and professional image of your firm. With significant experience in law firm marketing and Web strategy, Erickson Marketing and its partner Web designers incorporate leading best practices to ensure the design of your Web site, as well as what it says about you, follows industry standards and makes a lasting impression.

Law Firm Web Site Audits

Before you commit to a redesign strategy, Erickson Marketing can conduct an extensive Web site audit of your site to identify key areas for site improvement. During this process, we review content for search engine optimization (SEO) and keywords, grammatical errors, broken hyperlinks, misspellings, and typos; evaluate Web site design and layout for overall functionality and effective site navigation features, key branding elements (law firm logo, color palette, etc.), and the use of images; use of QR codes; and identify opportunities for creating new Web pages and improving site optimization with outbound and inbound links.

Content Development for Law Firm Web Sites

From the home page to attorney profiles, we have more than 15 years of experience in developing rich content for the Web. Our copywriting services for lawyers and law firms include writing attorney biographies, practice area descriptions, news releases, client alerts on changes in law, legal disclaimers, home page content, client case studies, and legal articles and white papers.

Law Firm Webmaster Services

Recognizing that lack of time or staff resources is often the reason Web site maintenance gets pushed down the priority list at law firms, Erickson Marketing provides clients with comprehensive Web site management support to ensure Web sites get the attention they need.

Web content must be kept up-to-date and accurate in order to be effective. As your law firm's webmaster, we can help manage Web site content and upload so that information about your law firm and lawyers remains current and accurately reflects your full capabilities. We will contact you regularly for timely updates (news, upcoming seminars, etc.) and remove outdated material to keep your site fresh and dynamic.

* According to a survey sponsored by Martindale-Hubbell.

"The goal of our design team was to utilize our new brand and colors to present a crisp and clear, contemporary and accessible look. Donna Erickson provided the necessary creative insights into what makes a web site work as a marketing tool, as well as focus and persistence in making sure that everything worked as intended."

- Thomas J. Shroyer, President and CEO,
Moss & Barnett, P.A.
[large, full-service law firm]

INSIDE LAW FIRM MARKETING™

Enter Your Email Address and Click GO to Subscribe to Our Free Newsletter

For Email Marketing you can trust