Testimonials . . . What Lawyers Say About Donna Erickson
Web Site Redesign and Development "The goal of our design team was to utilize our new brand and colors to present a crisp and clear, contemporary and accessible look. Donna Erickson provided the necessary creative insights into what makes a web site work as a marketing tool, as well as focus and persistence in making sure that everything worked as intended."- Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.
Lawyer Coaching
"Donna has worked with our lawyers on an individual basis to determine their marketing strengths, as well as areas for improvement. She has provided customized education and coaching to individual lawyers to help them expand their referral source networks and strengthen existing client relationships." -L. David Henningson, President, Henningson & Snoxell, Ltd.
Strategic Planning and Implementation
Practice Groups, Client Teams, Client Service "Donna led the way in educating our firm's management and attorneys--from the newest associate to the most senior shareholders--about the importance, and the ways, of law firm marketing. She developed innovative plans that were readily endorsed by firm leaders, accepted by attorneys and commented upon favorably by clients. Donna enthusiastically assisted several practice groups with setting specific, realistic goals and following up with plans to achieve those goals. She also developed our program to design and implement client teams and client service initiatives. Donna's very practical, experienced and simply great to work with."- Alan H. Maclin, President, Briggs and Morgan, P.A.
Attorney Marketing Plans "Donna has worked with our lawyers to energize their practices by assisting them in developing effective plans that focus their marketing initiatives on their personal career goals, as well as the overall firm goals." -L. David Henningson, President, Henningson & Snoxell, Ltd.
Practice Groups, Proposals, Client Relations "Having known and worked with Donna for ten years, I can wholeheartedly recommend her to any firm wanting to improve its marketing capability. Donna and I have worked together developing strategic plans, creating marketing presentations, responding to RFPs, and creating special client entertainment opportunities. Whenever I have wanted or needed Donna has been there and delivered 110%. She brings a very high level of knowledge, experience, energy and enthusiasm to every job."- Brian D. Wenger, Commercial Department Chair, Briggs and Morgan, P.A.
Firmwide Planning and Implementation "Donna was the Marketing Director at Briggs and Morgan for the past ten years. I found Donna to be intelligent, dedicated, loyal and innovative. She constantly made sure Briggs was doing those things in the marketing area that were necessary and important for the Firm to continue to succeed. She is a very hard worker and also strives for excellence. I would highly recommend her for any marketing development work within your organization." -Richard G. Mark, past President, Briggs and Morgan, P.A.
Brand Development and Implementation
"Our new brand has energized our law firm -- including the staff -- and associates have expressed great excitement about the decision of the firm to implement a forward looking image. Most important of all, we have many reports of spontaneous and enthusiastic compliments from clients, referral sources and other lawyers." - Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.
Associate Development - Marketing "Briggs and Morgan established a detailed multi-year marketing activity plan for associates to develop marketing skills to better position them for partnership. Donna was instrumental in recognizing the need for such a plan, developing its content, and launching it at the Firm. She also implemented the most popular marketing training program in our firm - regular forums for more senior attorneys to share their marketing methods with less experienced lawyers. Donna has keen insights and is easy to work with." -Charles B. Rogers, Litigation Department Chair, Briggs and Morgan, P.A.
New Law Firms
"Donna Erickson of Erickson Marketing has provided our new and rapidly growing law firm with fantastic service and advice.She knows what we need to do and when we need to do it, and she keeps us on track, in a friendly but firm way.Without her help, we would not be in the position we are in today." - Jill R. Gaulding, Schaefer Law Firm, LLC.
Collateral Development - Biannual Report to Clients "Donna Erickson played a key role in the development and content of the report -- she is 'the real deal'." - Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.
May we help your law firm?
We would welcome the opportunity to discuss how Erickson Marketing may assist your law firm in business development, practice development, or other law firm marketing initiatives.
Contact: Donna Erickson, President
Erickson Marketing, Inc. 2214 Arnold Palmer Drive Minneapolis, MN 55449-5512
